Simpsons Attorneys is a family run business that has been protecting their clients for more than 20 years. The company recently decided that they need to up their game and relaunch their brand. The brand has always been solid, masculine and dependable. However, with the introduction of two female directors, the company felt their old logo was no longer in line with their company’s identity.
We were tasked to rebrand Simpsons Attorneys by taking the key aspects of their brand and recreating these features in a fresh and unique logo. The new logo needed to retain the company’s past while embracing the future of law in South Africa. The logo needed to set the Simpson’s brand apart from their competitors while maintaining a sense of respectability.
We created a logo that we believe works seamlessly with the brands identity. The new logo is script in nature and offers a unique interpretation of the law firm of the future. We wanted to add a feminine touch that would evoke feelings of trust, honesty and approach-ability; all key aspects of the Simpsons brand.
We are extremely proud of the end product. The logo represents the brand and all that they do.
We would like to officially congratulate Tamlyn and Corlette on their new positions of Directors at Simpsons Attorneys.