The positive shift in branding

Branding has been undergoing a shift over the past few years, and is starting to move towards a more personal, connective state. A brand represents everything about a business: what it is, what it produces, what values it stands for and what people it employs. Brands are becoming more human as time progresses. So many … Continue reading “The positive shift in branding”

By Jade Williams on 8th April 2016 • Branding

The origin of the word brand

The first definition of “brand” is the name given to a product or service from a specific source.  Used in this sense, “brand” is similar to the current meaning of the word “trademark.” More than a century ago, cattle ranchers used branding irons to indicate which animals were theirs. As the cattle moved across the plains … Continue reading “The origin of the word brand”

MJCHT New Website Launch!

The Muslim Judicial Council Halaal Trust (MJCHT) Launches New Website Designed by Endor Media & Events. Website provides an overview of the MJCHT, living a halal lifestyle, a brand new online application system for halaal certification as well as an interactive community discussion forum. The Muslim Judicial Council Halaal Trust (MJCHT) has recently launched their … Continue reading “MJCHT New Website Launch!”

5 keys features of an effective logo

Your companies logo is a vital element within your marketing inventory. Having a well thought out logo can deferentiate you from your competitors and subsequently provide you with more business.  So what makes a logo effective? 1. Simplicity Your logo should be simple. A logo that is simple is easier to understand and remember. Having a … Continue reading “5 keys features of an effective logo”

What is a brand and how can it help your business?

History of Brands The word brand originates in the process of branding livestock to show ownership. This process later developed into branding products and services to show value. The brand has always acted symbolically, meaning that people have always connected certain brands with certain added values. This could be seen with the quality of livestock produced … Continue reading “What is a brand and how can it help your business?”

By James Shier on 29th May 2014 • Branding

VIDEO: Sometimes, it’s the Little Things That Count (even if you’re as big as Microsoft)

We’re all about smart ways to build your brand. Sometimes it’s through positive interactions online, sometimes through associations and sometimes through the content, campaigns or personas you share or create. Well, Microsoft just got the “content” part right by telling the story of one of the most-viewed image on computers (that doesn’t include a cat … Continue reading “VIDEO: Sometimes, it’s the Little Things That Count (even if you’re as big as Microsoft)”

Google Search Advert Touches Emotions

Google India’s attempt to show the power of its search functionality has touched emotions among YouTube viewers all over the world. The advertisement narrates the story of two old friends separated in 1947 and their coming together after many years, in appreciation for the powerful search and social connect resources that Google provides. It’s sheer brilliance. … Continue reading “Google Search Advert Touches Emotions”

YEP Website Redesign

We took on the task to redesign the YEP (Young Entrepreneur’s Programme) website. The new design is clean, fresh and hip. It also allows for a lot more content to be generated in a very effective way. New Design: We added an awesome “member access” feature which makes certain pages accessible only to logged-in members. … Continue reading “YEP Website Redesign”

A website that inspires young entrepreneurs

A website that inspires young entrepreneurs. This was our brief for the brand new Young Entrepreneurs Program (YEP)’s website. Something young, fresh and content-driven. We re-engineered the YEP logo and created a starker colour palette for the brand. Social media also played a role in the design. In the footer, we embedded a Facebook widget … Continue reading “A website that inspires young entrepreneurs”

Check out our new training space:

In order to help you get a better a feel for our social media workshops, we have launched it’s own home… Here you will find up-to-date information on our exciting range of  popular workshops: Facebook Twitter LinkedIn Facebook Safety and Security Social Media for Mommies Remember to pop over and make a booking for one of our upcoming … Continue reading “Check out our new training space:”

Hire me to speak about Social Media Marketing at your next business network

Afsana Khan – Endor Media & Events (Founder/Brand Therapist)   Afsana holds a B.A in Film and Media Production from UCT. She has been working for a number of years in advertising, adopting various skills in web and graphic design, online marketing, artist and event management. She currently heads Endor Media & Events as well as … Continue reading “Hire me to speak about Social Media Marketing at your next business network”

Why should you consider the brand of your business?

To create a brand is to create an identity. A business identity, like your own personal identity conveys a sense of who you are, what your values are and which groups of people you aim to attract. The more defined your identity, the stronger your brand will be and the more you get what you … Continue reading “Why should you consider the brand of your business?”