Branding has been undergoing a shift over the past few years, and is starting to move towards a more personal, connective state. A brand represents everything about a business: what it is, what it produces, what values it stands for and what people it employs. Brands are becoming more human as time progresses. So many … Continue reading “The positive shift in branding”
The first definition of “brand” is the name given to a product or service from a specific source. Used in this sense, “brand” is similar to the current meaning of the word “trademark.” More than a century ago, cattle ranchers used branding irons to indicate which animals were theirs. As the cattle moved across the plains … Continue reading “The origin of the word brand”
SmartHalo is a bluetooth device that connects to your phone and gets attached to your bicycles handlebars. SmartHalo is making navigation safer by guiding you to your destination without you having to look at you smartphone along the way. This video shows why this novelty is an imperative step in navigational history.