Online shopping is booming now and if you're curious and confused about the world of the digital retail space, then this webinar is perfect for you. This talk will assist you with understanding the content needed to design an online shop.

Topic or tools that will be covered:
• Websites: Shopify vs WordPress.
• Payment gateways
• Organising your shop
• Usability flow
• Social media integration

This talk is aimed at business owners, managers, and marketers.

You put a lot of effort to ensure your customers have a great experience whilst using your online store. You make sure you have excellent images, good descriptions, an easy checkout and then comes the shipping choices and you get overwhelmed.

Many people forget to map out their shipping strategy and end up spending too much money or resources sending off their products. In this talk, we help you understand which shipping methods works best for you and your customers and if they integrate effectively in your online store.

Your online store needs payment gateways that will best suit your needs. But at the same time, the features of the payment gateway are just as important for your store's success. A positive customer journey will ensure that you have return customers and improved brand loyalty.

In this talk, we will be comparing each payment gateway available in South Africa and what would be best for your online store.

You have one of the best online shops with a user-friendly portal for your customers, but what do you do now? How will potential customers find your website? How can you make more sales and increase your customer base? Let us discuss how, so that you can grow your business effectively.

Sales is the lifeblood of a business that keeps the doors open. You cannot spend thousands of Rands in adverting – not to mention human resources - to get the lead but not know how to convert them into loyal customers. In this workshop we aim to improve your customer journey, eliminate the time it takes to convert them and generally making the process easier for your team to follow through.

We’ll discuss:
• How to feed customers into the sales funnel
• What are the difference stages of the funnel
• What software/programmes can be used to build the customer journey • Measure your success