Often when we work on new Social Media strategies with clients, there’s this misconception that what we’ll be doing for them will somehow change the world.
A Social Media post doesn’t go viral and then influence society, rather – the social media campaigns that go viral are the once that have been influenced by culturally relevant topics.
Culture leads – social media follows.
Yes, the culture of everyday life has become entwined with the Internet. So how do you make the most of this knowledge as an organization?
Well, it starts with being in touch with your target audience. One of the most important parts of putting any marketing strategy together is understanding the audience you are trying to reach.
Everyone wants to feel like they are part of a special community and when a brand can create that feeling they’ll win!
Being on social media also allows your brand to have more casual interactions with your customer base – and herein lies the power.
A brand that does this very well in South Africa is Nandos on Twitter. The brand is about more than spicy chicken and funny ads. They take spicy and funny right through to the person employed to respond to tweets. And just through these casual engagements with their customers via Twitter, Nandos can stay at the forefront of what’s funny and relevant in SA.
Be sure to always do your research and stay authentic to who you are as a brand.
You can always learn from your target audience.
And if you choose to keep your brand and audience top of mind with everything you do, you’ll never have to “come up with culturally relevant content” – instead each interaction the audience has with you will be on brand and automatically relevant to the culture of your little community.
