It takes a lot of work in this market to gain customers’ trust. If you are struggling with consumer trust or perhaps took a dip during the last three years, this blog is the answer.
Following the dreaded C pandemic, the Gustavson Brand Trust Index discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a significant relationship going on.
So how do you do this?
Below are five easy ways to cement your brand authenticity and trust.
1. Add social proof that you are an authentic and trusted brand
When looking at using a new business or purchasing something online, what is the first thing you do? You look at what everyone else has had to say, right?
One of the best ways to build a trusted brand is to display how other people trust your brand already. Social proof is evidence that shows how other customers like your brand. Think reviews, social media posts from customers, and case studies.
These stamps of approval go a long way in building trust through authenticity.
2. Share your own story
Your story is what separates your business from your brand.
Strong brands have a story and a mission that serves as their cornerstone. Feel free to make your customers aware of your mission.
Share how your brand was established to build trust with your customers, and use this throughout your marketing. If you don’t have your brand story down pat yet, think of ways to connect your mission to the benefits your product provides your customers.
3. Use real images
Stock images are often better than no images on a website, but they don’t show customers what your brand and product genuinely are. They can’t beat pictures of the real thing.
Share real photos of your team members, product, and customers in your marketing.
If you don’t have the budget to hire a photographer, find the team member with the best phone camera, pose an employee or product up against a neutral background, and press that shoot button.
Alternatively, offer a slight discount to your customers if they share photos using your product with you – in this way, it will be authentic and low-cost.
4. Stay honest, and stay transparent.
To build a truly authentic brand, you must practice what you preach and stay transparent. Openness is vital in any healthy relationship, including the one between you and your customers.
Every brand messes up. When you make your next goof, keep your customers in the loop and apologise for the inconvenience.
Admitting when you have made a mistake, will go a very long way in building trust.
5. Listen! Listen! Listen!
When you market your brand, it’s easy to keep talking about yourself. It’s much harder — but also more important — to listen to what your customers have to say about your brand.
Take consumers feedback and put it into action.
If you need help in building a trusted and authentic brand, please don’t hesitate to get in touch.
Email mishka@endor.co.za or set up an enquiry meeting here.
