TikTok for business – Should you be on board?

With it’s rapid growth, TikTok has ranked as the most popular social media platform in 2022. It’s known for short and entertaining media and with no discrimination against age, there’s content for everyone.

In early 2022 TikTok South Africa had 6.44 million users aged 18 and above.

TikTok is a great social media marketing tool to tap into for showcasing the services and products you offer; all while reaching new audiences and retaining loyal customers that most likely has the app already.

How does TikTok Cater To Your Business Needs?

TikTok for Business has a centralised platform, especially for advertisers and marketers. They have an e-learning centre (ads manager platform) where you can learn how to create specific ads to cater directly to your audience, set budgets, and analyse pertinent campaign data.

What Are The Benefits of TikTok for Business?

Access the young and active

TikTok was initially established to access young and vibrant social media users! Therefore, the platform presents an excellent opportunity for your business to connect with this demographic in a fun and authentic way. So use TikTok for Business to create innovative, entertaining, and informative videos. It will help your business reach a new audience and build brand awareness.

Create relatable content

TikTok lures users in with the platform’s creative and relatable content. TikTok is a powerful marketing tool for small businesses that can help you reach a wider audience and increase your conversion rate.

Marketing that doesn’t look like marketing

With TikTok, you can do marketing that doesn’t look like marketing. Creating authentic and organic marketing consistently is what will help your business reach the people it needs to reach.

Create engaging content

An easy way to increase engagement and visibility is to participate in TikTok challenges. Find out which songs or activities are trending, and create your own branded version of one to post on your TikTok. This can increase your visibility and make you seem more relatable and down to earth.


In conclusion

Before you sell your products and services on TikTok (or any other platform for that matter) and start engaging with the audience, you must understand your target audience and their requirements on the platform.

We know even the thought of starting to use TikTok, like starting anything new, may feel overwhelming, but we’re here to help you and we want to see you succeed in your business growth.

If you need help with TikTok for Business, please don’t hesitate to get in touch!

Email mishka@endor.co.za or set up an enquiry meeting here.

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