Digital Marketers are long past the point of looking to “reach” as a metric for success. Nowadays, we should be aiming to focus on more meaningful numbers for reaching digital marketing goals. Let’s look at some metrics that are essential for you to track as a digital marketer in 2022.

Click thru rate

As the name suggest, this metric is all about your audience actually clicking the links you present them to reach the page you’d like them to. While keyword ranks indicate where your page is placed on a SERP and how relevant a search engine considers that particular page to be, CTR indicates how enticing and effective your page is to actual users.tis, pulvinar dapibus leo.

Cost per lead

The CPL metric measures how cost-effective your marketing campaigns are when it comes to generating new leads. A lead is someone that has shown interest in your product or service by completing a goal. The purpose of this metric is to provide you with a tangible rand value of how much money is appropriate to spend on acquiring a new lead. With this figure on hand – digital marketers are better able to calculate ROI for digital marketing spend.

Web traffic sources

The Web Traffic Sources metric measures which traffic sources are driving visitors to your website. The three main traffic sources are direct, referral, and search, although your website may also have traffic from campaigns such as banner ads or paid search.

Brand awareness

The Brand Awareness Metric tracks how your brand is performing on social and branded search. This metric can track changes to online brand awareness over time. Things to look at here is social media page growth as well as branded search and branded mentions.

Returning visitors

The Returning Visitor Metric tracks what happens when someone returns to your website multiple times. This metric allows us to see how effective we are at building and retaining an audience online and can show us the value of content marketing. The above metrics are all data-driven and are great ways to ensure that your business is continuously getting the most out of its website and content marketing efforts.

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